Game Titles

BIG FISH GAMES

Big Fish Games is a casual game company with several top tier titles including EverMerge, Cooking Craze and Gummy Drop which have a combined total of over 115+ million installs with revenue topping $800MM+. As the head of Creative Marketing, I have lead the team pushing the limits in our creative boundaries for all platforms and building marketing campaigns that are fun and get results.

EVERMERGE

GUMMY DROP!

POCKETGEMS

PocketGems is a F2P mobile game company with several top titles. I managed all marketing for their top title, Episode, which was the number 1 storytelling game on the market at the time. With well over a billion reads and 150,000+ stories in the game, Episode has been downloaded nearly 275 million times. While working on this title, I developed the UA testing strategy which required a significant volume of ads for testing and resulted in over 1,500 ad concepts to be developed. I also created the brand marketing and UA and launch strategy for the title Adventure Chef which launched in 2021. Here are a few of the top performing ads for each.

EPISODE

ETC

I’ve worked on a few award-winning ads for Top Tier games. Here is one example from a series of ads for the Eidos’ title Hitman 2 that I won 2 Telly’s for in 2003.